Meet our local lioness: Bec

Like a pride of lions has its leader, Kingston Collective has its unstoppable lioness.

Rebecca (Bec) is an experienced communications professional and founder of Silver Lioness Marketing – a business with a highlight reel more hectic than feeding time at the zoo!

Bec is known for jumping on her passions with unstoppable enthusiasm, evidenced by her next-day acquisition of Kingston Collective when it faced a complete shut-down in 2023. She is fiercely driven to empower local legends with new exposure, expertise and opportunities, and it began with one leap of faith — a move that was entirely unsurprising for those familiar with Bec’s go-getter spirit and make-anything-happen mindset.

This passion means that wherever Bec goes, her all-in drive and freely-shared marketing expertise follow. She inspires entrepreneurs, business leaders and professionals with a high-energy, human-centred approach, as Bec believes the real magic happens when we lean into the joy of real life relationships. You can’t beat old school face to face connections.

Bec brings 15+ years of fast-paced marketing and communications experience to the Kingston Collective community, leading the way with a Bachelor of Business (Marketing) Degree from RMIT University, along with an array of qualifications to keep on top of an evolving digital marketing industry. Bec has worked with brands like L’Oreal Paris, GM Holden, and Cbus Super Fund — and spoken at major events including ASFA National Conference and AIST’s Conference of Major Super Funds.

While her business knowledge is shared abundantly, she has become known for her never too serious, business-without-boring spirit.

She fearlessly evolved Kingston Collective into a community-centred village where everyone is welcomed, celebrated, equipped with expertise, then launched into the stratosphere to succeed.

Never one to shy away from an opportunity, local legends will find Bec behind the mic at events, effortlessly switching between joke-telling, community-building and knowledge-sharing. From marketing consulting to business freelancing, keynote speaking to social media marketing, Bec’s varied expertise brings people together to swap stories, share opportunities and lift one another up.

Bec is a Kingston Collective treasure, known for her ability to set the tone of the room — and make it one where fun, light-heartedness, loyalty and dedication thrive. She is continuously learning, improving and adding value to the KC community, as she embarks on an unstoppable mission to help others be their best.

At every Kingston Collective event, Bec welcomes newbies and members with open arms, encouraging community, connection and conversation with an atmosphere of fun. She leads KC to be professional without being intimidating, valuable without being overwhelming, and above all else — a joy to take part in.

Professional accomplishments aside, Bec has been recognised for her generous community spirit and received nominations for both Kingston Council’s Woman of the Year Awards, and Citizen of the Year Awards.

Clearly, she leads from the front. Kingston Collective – you’re in good hands.