FACT:
Aussies spend MORE on Father’s Day, than Mother’s Day….
Aussies spend MORE on Father’s Day, than Mother’s Day….NOT-FACT (but highly likely) that’s due to Mumma Bears being *elite* at gift giving and super generous when it comes to spoiling their special humans…
Father’s Day is Sunday 3 September 2023 Here are our THREE TOP TIPS for small businesses to consider that will help boost not only immediate sales; but also future retail occasions you plan to leverage:
1. Dare To Decorate! Every festive occasion is an opportunity to get into the spirit and Father’s Day is no exception. Go overboard with your window display and signage if you’ve got a physical store // ‘decorate’ your home page on your website and theme your social posts if you’re online. Be bold!
2. Make It Easy! Communicate your online order cut-off dates for Father’s Day deliveries, your store open hours, bundle up your top picks for Father’s Day gifts, and offer something ‘extra’ to entice the purchase – maybe a FREE something with any purchase, or FREE gift wrapping. The word “free” has serious power.
3. Leverage The Locals! Here’s a fun twist on influencer marketing for you – surprise and delight a local Dad with a GIFT and be sure to capture the moment on socials to share with your local community (and his!) for additional reach and exposure. Maybe it’s the coach of your kids sport clubs, or a local business owner who you know as a great family man. GIFT him an early Father’s Day present, and post about it. It’s a feel-good way to advertise your offer without just, advertising your offer.
KC MEMBERS ONLY – MAKE SURE YOU TAG KINGSTON COLLECTIVE IN YOUR SOCIAL MEDIA POSTS PROMOTING YOUR FATHER’S DAY GIFT IDEAS SO WE CAN SHARE FROM OUR PLATFORMS FOR YOU TOO AND ENCOURAGE PEOPLE TO #SUPPORTLOCAL
