CRAFTING AN ALE TRAIL TOGETHER.
Melbourne’s Southeast is home to over 12 craft breweries and 3 distilleries, all located within 27km of one another.
We have dubbed this unique corridor the “Bayside Beer Belt” and it is set to become the #1 beercation destination of Victoria.
Within the Bayside Beer Belt, there is a network of 11 breweries and distilleries that are working with to offer both locals and visitors alike – fun, educational and immersive Craft Brewery & Distillery tours, making it easier for people to explore and experience this amazing region.
On Sunday 24 July, the partnering breweries and distilleries themselves trialled a new Hop On Hop Off service that we are brewing up! This HOHO tour format will be a complimenting tour product to our current all inclusive, Bespoke Guided Tour.
Guests part of this trial tour were able to select 4 venues to visit out of 6, which included: Stomping Ground Moorabbin, Bad Shepherd, Braeside Brewery, Boatrocker Brewery & Distillery, Wolf of the Willows and Bojak. The other partners on the day included Dainton, Biersal Brewery, Saint Felix Distillery, 2 Brothers and That Spirited Lot.
By working together, this craft community can strengthen their market position in the region and enhance the experiences offered, creating a ‘place’ that people will view as its own destination.
Details on this new Hop On Hop Off Tour will be released very soon! Stay tuned….
